MODE - JEWELLERY STORE
Lancer Square, is a site used for residential and retail purposes. Exploring two great interventions of the store and the public museum we were given a space in Lancer Square to create a retail store. Our Jewellery store; explores the ingenuity of bespoke/ 3D printed technological jewellery as well as an atmospheric digital experience that attracts customers inside our retail space. Our store aim to make the purchase memorable, by making customers entering a digital experience and event space.
Binary code, QR code and barcodes are used as the new way of shopping. Our digital atmosphere is created through projecting binary codes and barcodes on the surfaces of the store’s walls. These represent a new sense/ style of selling jewellery.
Binary Codes as Design
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Our aim is to make the purchase memorable, by making customers enter a digital experience and event space. The purchase point of our store is found on the basement level, giving the customers a chance to travel every levels and platforms in MODE. This creates a journey of
displays, lights and jewellery encouraging them to buy the product through experiences of the 'digital world'.