This 1/50 scale foam core model represents our retail space in Lancer Square. Our project is based on creating the atmospheric jewellery store with lights/ feelings and modes changing throughout the experience. The first platform is used to attract customers inside to see the ‘museum’ like displays of our tube walls.
Fiber optic is shining through the display tubes for enhancing the jewellery. Display walls resemble a digital atmosphere and an experiential jewellery store. (1/100)
There are few platforms in the store resembling the workshop areas, sitting and consultation areas. As you descend the stairs and each platform, you reach to the retail common area for trying on jewellery and purchasing.
The Digital Journey
The wall that contains tubes and lights with jewellery inside them gradually continues onto the second floor keeping the aesthetic of the store. This gives a chance for customers to observe jewellery on each floor. In order to make our store more digital/technological atmopshere, we projected some binary codes and barcodes on the surfaces of the store’s walls.